understand your market is essential. As soon as possible before starting your business, I encourage you to educate mothers in your area of inquiry on its values, buying habits and rituals of infant feeding. A simple way to do this is to use an online survey tool (there are dozens out there) to create your poll. Then send an e-mail to all the mothers you know, according to a notice on a bulletin board or the local mom send an e-mail to online Yahoo! Community groups, parents.
Not only will this help you know your target market, but it will be valuable data that you use when it comes to your business with the local media.
Here are some questions and possible answers is that we used for the bars early Baby food survey.
How old is your baby?
Which of the following best describes you?
mother who stays at home
Working Mom
If you are a working mother, which best describes your child support?
N / A
At Home Child Care / Nanny
Kita
Family member
Are you worried about food allergies?
Yes
Not
Your baby has a food allergy?
Yes
Not
Feeding your baby
Do you feed your baby?
Yes
Not
How long have / do you plan to breastfeed your baby?
0-3 months
4-6 months
7-9 months
10-12 months
13-18 months
19 to 24 months
2 years +
How old was feeding your baby, if she / she has started eating solid foods?
3 months
4 months
5 months
6 months
7 months
8 months
9 months
10 months
11 months
12 months
Retired
Why did you start your baby on solids?
The advice of a doctor
Advice from the book
Visit the Forum website web /
Advice from family members
Advice from another mother
Baby seemed ready
Other
Which of the following statements is generally the source of your food and care information?
Doctor
Book
Site / Web-Forum
Family member
other mothers
If your doctor tells you enough information to help you confident about feeding choices for your baby?
Yes
Not
What is the frustrating thing of the introduction of new foods to your baby?
WHAT YOU baby
What best describes the food that you most often your baby?
Homemade Baby
The traditional cuisine in store for baby (pots purchased)
Bio-market baby food (jars purchased)
Bio-market baby food (frozen) purchased
pureed table
Baby Food Catering (like Brussels sprouts)
Do you take your infant?
Yes
Not
Never
Which baby foods following trademarks you use most often (please tick all the boxes).
N / A: “I do not give my baby, baby food trade
Gerber Baby Food
Heinz Baby Food
Beech Nut Baby Food
Earth’s Best
Gerber Organic
Organic Baby
Homemade Baby
Bohemian Baby
Happy Baby
TotPots
Mom made
Edible organic Evie
Plum Organics
both healthy
Bright Beginnings
If you do not have their own baby food, please give us the reasons. (Check all that apply)
N / A “I make my own baby food.
I think that the food purchased is as good as what I could do at home.
I want to make my own baby food, but I do not have time.
If you make your own baby food, please give us the reasons. (Check all that apply)
I think it’s fresh is best.
I want to choose my own ingredients.
I think store-bought food for baby contains lots of sugar, starches and fillers.
I do not like the food purchased is to sit on the shelf for 2 + years.
Food purchased from stores lack of diversity.
If the price is a factor in feeding your baby?
No. I want the best for my baby whatever the cost.
Not really, I will continue to pay for better food.
Kind of “It depends. Sometimes.
Yes, “We’re spending on a budget and can not afford too much food for babies.
Yes, I can not pay a lot for baby food to believe.
Read the labels on the ingredients of baby food in the store?
N / A “I make my own baby food.
Not
Yes, always
Yes, but only for foods for infants
If yes, what you are looking for on labels?
On average, how much you pay for baby food (per glass)?
$. 10 – $. 49
$. 50 – $. 99
$ 1. $ 00-1. 49
$ 1. $ 50-1. 99
$ 2. 00-2 dollars. 49
$ 2. 50-2 $ 99
$ 3. 00 ‘more
How much would you pay for quality, fresh organic baby food?
$. 10 – $. 49
$. 50 – $. 99
$ 1. $ 00-1. 49
$ 1. $ 50-1. 99
$ 2. 00-2 dollars. 49
$ 2. 50-2 $ 99
$ 3. 00 ‘more
On average, how many jars of baby food that you buy every week?
0-5
60-10
11-15
16-20
21-25
More
Resturants
Before a baby, how often do you eat out per month?
3-5 times per month
1-2 times per month
Once every two months
Other
Having a baby, how many times you eat a month?
3-5 times per month
1-2 times per month
Once every two months
Other
Since the birth of a child friendly “kid” (children’s menu, high signs, toys, etc.) is an important factor in choosing a restaurant?
Yes
Not
Would you rather frequent a restaurant, the health, organic menu selections to your baby?
Yes
Not
At a dinner in a restaurant that you have. . . . . ?
Bring baby food
Run the baby of your plate (some mash up)
Order anything on the menu for the baby (he mash up)
Other
Additional remarks at a dinner with your baby.
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